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About Us – Our Story & Who we Help

Advice shouldn’t be intimidating — or only for the wealthy

Most people assume financial advice isn’t for them. Too expensive. Too formal. Something you do “later,” once you’ve made it. I started New Era Financial Planning to prove that wrong.

I spent years inside the financial advice industry, and what I saw frustrated me. The system was built around the already-wealthy — and everyone else, the young families and ambitious couples still building their futures, got told they were too small to bother with. The people who’d benefit most from good advice were the very people being locked out of it.

So I built New Era to flip that on its head: high-quality advice, made simple, affordable and accessible — for the rest of us.

How we’re different

We replaced the old model — thousands of dollars upfront for a document that gathers dust — with simple memberships and ongoing support. You design your future with us through your Financial Blueprint, then we walk alongside you to bring it to life. No bamboozling jargon. No judgement. Just clear, practical advice you can actually use, whenever life throws something your way.

Who’s behind it

I’m Daniel Thompson, Founder and Senior Financial Adviser at New Era. I hold a Masters in Applied Finance and a Bachelor in Economics & Commerce, and I’m National Chair of the FAAA Gen Next Committee, helping steer the future of advice in Australia.

When you work with New Era, you work directly with me — not a rotating cast of juniors. A dedicated client support team has my back behind the scenes, so you always have someone to reach, and nothing falls through the cracks. It’s the personal attention of an experienced adviser, with the reliability of a real team around you.

Because advice done right isn’t intimidating, and it isn’t out of reach. It’s simply how things should be — and it starts with one no-pressure conversation. Let’s begin.

John Tompson profile picture
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My wife and I have had the privilege of Daniel's financial services assisting us over some decades. We have found him to be both professional and approachable in all his dealings with us. It's been a great relief to have had our finacial future placed on a secure footing as we moved into retirement. We would have no hesitation in recomending Daniel to anyone needing to map out a financially secure future
John Tompson
Virginia Adlide profile picture
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Daniel Thompson is the most trustworthy person I could leave my super with; he manages it safely and wisely. With the world in chaos these days, I feel protected by Daniel.
Virginia Adlide
Adrienne Hilton profile picture
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The best!
Adrienne Hilton
Louise Davis profile picture
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Having had Daniel Thompson's assistance with financial planning over many years I can highly recommend his services through his business New Era Financial Planning. Daniel's experience and knowledge has allowed him to provide advice and benefit us across multiple generations of our family. He supports our young adult children in starting their careers and assists them to make well grounded and informed financial decision (an essential time to start we believe), he supported myself during my working career and now recent retirement and also my elderly parents. We highly recommend Daniel for his professional, intuitive approach with access to broad resources as well as carefully considered solutions that are underpinned by his proactive responses to our needs.
Louise Davis
Steven Teasdale profile picture
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Highly reccomend from being a adviser we now class a personal freind.No task is too hard and is very proffesional at what he does . My wife and i highly reccomend this bussiness and are great at what they do for All financial matters Steve and Manny
Steven Teasdale
Naomi Starmer profile picture
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My partner and I were very new to the world of financial planning and we had been trying to break into the property market. Daniel quickly made us feel at ease and he took his time to really understand our financial circumstances. Daniel is able to take complicated financial concepts and make them accessible. We felt understood and established a trustworthy working relationship with Daniel and his team and they were super flexible to work with (invaluable when you're working full time with young children!) Now that we have bought our first home, we're keen to build on the advice Daniel has given us and we're looking forward to working with him in the future.
Naomi Starmer
Brianna Moore profile picture
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After being referred to Daniel Thompson by a family member, I began the process of investing in my future. Daniel has been wonderful throughout the whole process, which has been very gradual and gentle. I feel confident that Daniel will assist in making my goals come to fruition, which includes early retirement and financial freedom. Can't wait to see what the future holds!
Brianna Moore
Sarah Thompson profile picture
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Sarah Thompson
Daniel Thompson profile picture
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Daniel Thompson

What We Do

We are here to provide everyday you with high-quality, reliable financial advice that’s truly accessible—because your income shouldn’t stand in the way of financial security. We have now grown into a community that empowers our members to take control of their money, on their own terms. We’re here to help you not just succeed, but thrive, so you can create a positive, lasting impact in your own life. After all, it’s you, and the people who matter most to you, that are at the heart of everything we do.

How We Do It

Life has enough stress — money shouldn’t add to it. That’s why we’ve created subscription based financial advice, ensuring you always have support when life throws a curveball. With New Era, managing your money is simple, and you stay in control. We provide a proven system with simple memberships to help you reach your goals.

You will help design your future with our Financial Blueprint and then have all the support needed to achieve your goals with our Membership programs.

We have a simple 3-part journey:

  1. Free Money Compass Session which provides clarity on where you are now & how you are tracking in 5 key financial areas
  2. Financial Blueprint Program – A detailed program designed to provide a clear financial plan & raodmap to tick off everything you want to do while building financial independence
  3. The New Era Membership – a subsctiption based membership to implement the Financial Blueprint and provide ongoing support to continue to level up financially.

Get in touch to learn more about how we work and what our process can do for your financial future.

Our Story

Who We Are

Anyone can say that they’re different from other providers. And while our on-demand, online advice, provided by a team with a wealth of industry experience might tick that box, we don’t think it’s enough. 

I founded New Era because people needed something better. I’ve faced similar challenges and hurdles in life as you have, and have seen friends going through the same. By doing things right, with a proven system and expert guidance, I believe everyone can achieve financial independence.

Where We Come From

We’ve brought together top talent from across Australia to provide you with the expertise you need to reach your financial goals. Backed by our global network and trusted partners, we deliver the high-quality service you deserve. At New Era Financial Planning, values and expertise go hand in hand—you’ll experience our commitment and personalised approach at every step of your journey with us.

Our Values

Innovate, but get the fundamentals right

We combine financial fundamentals with smart technology and ways of doing things, to bring accessible and affordable advice to our members.

Clear, Simple & Transparent above all else

No bamboozling financial jargon – just advice and guidance that you can understand.

Plan Strategically & Be Authentically You

We think about the big picture and plan ahead. You can achieve great things by acting now and breaking the complex down into easy, achievable steps. All while being authentically you.

Meet the Founder

Daniel Thompson

Daniel Thompson

Founder & Financial Adviser

Qualifications:
Masters in Applied Finance
Bachelors in Economics & Commerce
Advanced Diploma in Financial Planning

National Chair of the FAAA Gen Next Committee

Authorised Representative (ASIC No. 1008821) of Lifespan Financial Planning AFLS No. 229892

Member Stories

FIRST HOME BUYER

James, Melbourne

“So much clarity. Money mostly seems like a sensitive topic and other companies pushed me back as ‘too young’ to take on as a client… The peace of mind from a plan unique to my lifestyle is honestly a gamechanger.”

James had been trying to break into the property market for a while. With our advice and support, we ensured his property purchase went smoothly. He’s now in his own home and couldn’t be happier.

Financial Optimisers

Jess & Aaron, Melbourne

“Working with Dan has been great. It’s nice they’ve taken time to create that level of trust, which we really wanted when it came to our money… The flexibility to meet up at any time is invaluable.”

Jess & Aaron had been tracking along reasonably well and were ready to invest for their future. We set their financial foundations, a safety net and helped them build their investments and get on the path to financial freedom.

Financial Optimiser

Ash, Melbourne

“So much clarity, now I have someone who mentors my investing decisions.”

Ash wasn’t sure of the right way to start & build his portfolio. With our help, Ash purchased an investment property in 12 months, fast-tracking his goal of financial independence.

Empty Nesters

Louise & Alan, NSW

“Daniel listens carefully to your needs and goals, then carefully assesses and advises you on an appropriately tailored all-around package to provide financial protection and the means to achieve financial security.”

Louise was worried about her financial security when finishing work. With the right planning and strategy over the last half a decade or so, Louise has now retired early, along with Alan. They now spend their time travelling & visiting family .

We’re helping people like you

We’ll do the heavy lifting & help bring it all to life
(without breaking the bank)

A fantastic, trustworthy, supportive service that has helped me to sort my money goals. I feel a lot safer now when it comes to my money – when it comes to looking after myself and my daughter that is a really important element for me.

Elle

31, Melbourne

Our Awards

IFA EXCELLENCE AWARDS

INNOVATOR Of THE YEAR – INDIVIDUAL

FINALIST 2021

FINANCIAL PLANNING ASSOCIATION

INNOVATOR OF THE YEAR

WINNER 2021

IFA EXCELLENCE AWARDS

TRANSFORMATION OF THE YEAR – INDIVIDUAL

FINALIST 2021

FINANCIAL STANDARD

50 MOST INFLUENTIAL ADVISERS

2022

FINANCIAL STANDARD

50 MOST INFLUENTIAL ADVISERS NOMINEE

2023 & 2024

FINALIST: IFA Excellence Awards, Innovator of the Year – Individual, 2021

WINNER: Financial Planning Association, Innovator of the Year, 2021

FINALIST: IFA Excellence Awards, Transformation of the Year – Individual, 2021

Financial Standard, 50 Most Influential Advisers, 2022

Financial Standard, 50 Most Influential Advisers – Nominee, 2023, 2024, 2025 & 2026

FINALIST: Activam Impact Awards, Progressive Advice firm of the year, 2025

National Chair, FAAA Gen Next

 

Ready to take control of your money?

Kick off your no-obligation trial today – book your 15 minute discovery call
 

Does this sound like you?

I want to buy my first home

First home buyers are welcome at… New Era Financial. No smashed avo judgement here – just practical, proven strategies to help you build your deposit, get your finances in order, and apply for your mortgage

I need a bigger home

Kids on the way? Need more space to make #WFH work for you? You’re a next home buyer – and we’re here to help you work out what’s possible, and make your next great move happen

The kids have (almost) left & we want to get serious with our financial future

Being 'empty nesters' can be a bitter sweet time - the kids are off on their own adventures and not clattering around the house. At the same time this allows you to open up your possibilities and get serious about your financial future!

I want my finances to work in sync

Finance optimising is like a flywheel. When your super, tax and savings cogs are all spinning in harmony, you can stop worrying - and spend more time on the things you really want to do.